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Tata Naka





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Innovative shapes and modern, clean line and Stolen memories which celebrates the quirky and fun aspects of design




Tamara and Natasha Surguladze, identical twins born in Tbilisi, Georgia are the founders and designers of Tata-Naka. Tata and Naka respectively, were childhood nicknames but many friends were unable to tell them apart and they became collectively referred to as Tata-Naka.

They arrived in London in 1996 to study design at Central St Martins. On graduating in the year 2000 Barneys NYC dedicated a whole wall to their graduate collection. The British Fashion Council is globally renowned for being the launch platform for emerging talent, Tata-Naka are an example of such talent that has seen the brand blossom into one of the UK's most covetable independent luxury design houses with 2010 seeing them celebrate their 10th anniversary in the industry with worldwide stockists. Having consecutively won the celebrated New Generation award at London fashion week, Tata-Naka collections are regularly being shot in main fashion aspirational publications from Vogue to i-D and with profiles in numerous leading UK broadsheet supplements.

Ambassadors include Cameron Diaz, Mina Suvari and Sarah Jessica Parker, the Tata-Naka collection even regularly starred in the legendary series Sex in the City and was worn by Carrie Bradshaw on the cover of the official book. Tata-Naka have also branched out into accessories and also design a childrenswear line Shrunk to complement the mainline womenswear collection with beautiful prints, textiles and embellished pieces.

Elephant Family is a registered charity in England
Registered Number 1091671


17-18 Hayward's Place, London EC1R 0EQ, UK
T: +44 (0)20 7251 5099 E: